A little bit about me.I was an early user of Twitter. Joined back in November 2006. Was one of the first 100 to Instagram. Have 7 million adherents on Google+ andnow am one of the top tech futurists on Facebook, where I publish tons of info about the tech industry to more than 650,000 fans.
On Friday Facebook turned on a new notes feature that manymyself includedsaw as a direct attack on Medium.( Vadim Lavrusik posted his own Note to show it off .) Keep in mind this is my first note on Medium, but have been reading thousands of articles here for the past few years.
About six weeks ago a Facebook exec asked me, How can we get more journalists to move from Twitter? Its something Ive thought about a lot. Its one of the reasons Twitter still is magical, after all these years, and after years of managerial abuse.( Why can VW find a new CEO in less than 72 hours, but so far Twitter hasnt found one after 100 days ?)
If you merely do a cursory look at my Facebook account you might not realize whats going on there. But I moved my life over to Facebook after I realized that the audiences I wanted to reach( tech executives and developers who are building companies) had largely moved there. I dont care about having the biggest audiences. I leave that to the news organizations. But I analyse where specific communities are and work to build them there.
When I speak( like I did to a group of business executives in Brazil last week ), I ask people what social networks they are on. Worldwide my audiences break down as 95 percent Facebook, 70 percent Twitter, 45 percent LinkedIn, and only 2 percent Google+( and while children are on Instagram and Snapchat, those two dont register for the kinds of business and innovation journalism I do ). But when I look at engagement, Facebook becomes far more important.
So, you might think this is an ad for Facebook, right? It sort of is, except for the fact that journalists, rich person, and celebrities still are supporting Twitter and, I believe, safely into the future.
In discussing this with other journalists and rich person, I guess I understand why. Here are some reasons 😛 TAGEND
1) The friending model works for everyday people but sucks for celebrities.
Look at my account: